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Seat Ibiza by Beats

ProtoPixel was the technology behind the interactive experience created for the presentation of the Seat Ibiza BeatsAudio in Barcelona. For the first time visitors and influencers were able to interact and control the iconic Torre Glòries with a music app integrated in the new cars. The ProtoPixel platform made possible to engage participants, showcase the car features in a memorable way, and expose the brand to thousand of visitors in a unique way.

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Brands: Seat / Beats / Merlin properties

Agency: c14torce

Design: Tigrelab, Imanol Gomez, Mathieu Bosi

Photos: SEAT Communicación

Video: WeLoveMartha

Blow Me Up at Light & Building 2018

ProtoPixel was adopted by Ingo Maurer’s team as control technology to create a unique lighting environment based on their award-winning “Blow me Up” lamp. Attendees could also interact with the space by means of social media activity (posts on Instagram) The project was premiered in Light+Building 2018 (Frankfurt) and later presented in the Milano Design Week.

For this piece I created cerated a generative content engine, that could be tweaked to several feelings or moods.

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Designer: Ingo Maurer
Technology: ProtoPixel
Content: Imanol Gómez

Amazon Barcelona

For the new building of Amazon in Barcelona, Emotion Technologies used ProtoPixel to power this singular interactive lighting set up. The lights visualise in real time urban and aerial traffic, as well as weather data. Visitors can interact with the whole set up through the ProtoPixel web app and two interactive fixtures situated on the floor of the hall. 170 meters of digital RGB LEDs are controlled by 5 ProtoPixel Controllers and ProtoPixel Create.

My role was to analyse and process real time data and send the information to the visual engine. I also created the state machine, scheduler and logic behind the permanent installation.

More information under: was an audiovisual dance performance produced by kontrastmoment GmbH. In collaboration with fashion designer Anja Dragan we created a show-ready led fashion dress.
I developed therefore custom firmware and software that would map and stream 2D content to the led dress in real time.

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re: dance theater // produced by kontrastmoment
design & production lead | Anja Dragan
technology & Content Imanol Gómez
photo | Sandra Ebert, model | Paula @ Core

Wallpaper* x HYUNDAI Le Fil Rouge

To celebrate this fusion of design and technology, Hyundai and Wallpaper* have collaborated with designer Moritz Waldemeyer to create a unique light installation. Waldemeyer, who has worked with the likes of Zaha Hadid, Yves Béhar, Ron Arad and Hussein Chalayan, says, ‘The two most striking aspects of the car are its elegant flow of lines and the parametric jewel surfaces. These were the starting point for the creative process.’

Waldemeyer and his team rigged up a ribbon of LED lights, anchored to six winches via slender wires, setting the stage for drawing in 3D space. Each winch is precisely computer-controlled, allowing the lights to make flowing journeys through 3D space. ‘The LED line creates a surface and draws it into the air,’ he explains. ‘Depending on the graphic design we generate, we are able to draw different graphics and patterns on a carpet of light. We used parametric 3D design software during the preparation of the shoot and the set-up allowed us to ‘paint’ in high resolution within a very large volume in space.’ The result is a shimmering sculpture that is only revealed through long exposure photography.

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Hyundai // produced by Wallpaper*
design & production | Moritz Waldemeyer
technology & Content Imanol Gómez

Coral Soul

Coral Soul is a project produced by EmotionTechnologies (
for the Royal Hideaway Corales Resort Hotel. The challenge was to transform the reception of the hotel into an immersive space, using the volcanic rock present throughout the space.

Using 3D scanning and 3D mapping techniques, they were able to give life an inert element like a rock and turn it into the main element of the reception.

I was commissioned create several generative visualisations of real time data, happening in the surroundings of the hotel. Such values, like temperature, wind conditions, sun position or sea levels were abstractly mapped into the rock, creating a never repeating ambient pattern.

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Stella Rinascente

For the opening of Rinascente’s new flagship store in Rome in 2017, Studio Waldemeyer was invited to design a Christmas installation covering the entire facade.

My work was to design and implement the light patterns happening on the facade. The idea was to create star chain reaction illusion. Every star would explote and propagate through its neighbours in mix of warm winter colours.

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Apolo Concert Hall

The Apolo Club (Barcelona) hall has a new large-scale LED grid, almost covering the entire roof, controlled by ProtoPixel technology. The LED structure, composed of 24,000 pixels totalling a length of 400 m, can be controlled pixel by pixel and allows the deployment of high impact lighting environments to accompany the hall’s musical program.

I was commissioned to create all the generative content. The light always changes and reacts to many different parameters, controlled by the ProtoPixel iOS App.

If you are in Barcelona, don’t hesitate to check it out!!

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Inspired by EDIT’s overarching theme of Prosperity for All, Moritz Waldemeyer – who has has created an art installation that – through the language of light – illustrates how economic policy impacts society. Taking the shape of an LED forest that engages both visually and intellectually, Equalizer lets visitors interact with a touch screen to set different rates of taxation, manipulating the tax level for low-income, middle-class and high-income households.

I was part of Moritz team designing and implementing the software and visuals of this beautiful light sculpture.

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The Syma Line

Designed by Layla Mueller and powered by ElektroCouture, The Syma Line explores the symbiosis between music, fashion and science.
Concretely this piece is able to create beautiful music just by touching it. In the same way, it can transform itself into a musical instrument.

Every pattern is based on one of physicist Ernst Chladni’s sound figures. The visitors will have the opportunity to play with the six different programmed sounds by touching the designs.
The designs were premiered at the FashionTech 2017 in Berlin.

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